CR

Cesar Reyes

Founder & Marketing Ops

About Me

Marketing Operations Specialist and Full-Stack Developer with 10+ years of experience driving campaign performance and optimizing workflows for growth-stage and enterprise organizations. I combine technical expertise with strategic thinking to build automation solutions that cut manual work by 20-50%, delivering measurable ROI through cross-functional collaboration.

Currently, I'm the Founder of Dexford, a marketing operations consultancy serving B2B and B2C clients with campaign execution, automation strategy, technology integration, and data analytics services. Previously, I was a Senior Marketing Operations Specialist at Tipalti and Experian, where I orchestrated 130+ integrated campaigns and generated $1M+ in pipeline.

Martech Stack

Marketo
Salesforce
HubSpot
Workato
Segment
ActiveCampaign

Development

TypeScript
React
Next.js
Node.js
PostgreSQL
Redis

As a father of two wonderful girls and a supportive husband, I balance my passion for building scalable solutions with family life, always driven by grit and a hunger to create tools that empower communities.

Experience

DX

Founder & Marketing Operations Consultant

Dexford
2025 — PRESENT
  • ▹Reduced client lead nurturing time by 65% and generating 40% more qualified leads
  • ▹Cut manual data entry by 80% through marketing technology stack integrations
  • ▹Built custom analytics dashboards providing real-time ROI visibility
Marketo
HubSpot
ActiveCampaign
Salesforce
Power BI
Workato
TypeScript
Node.js
PostgreSQL
TP

Senior Marketing Operations Specialist

Tipalti Inc.
2022 — 2025
  • ▹Generated $1M+ in pipeline through targeted competitive campaigns
  • ▹Reduced manual processes by 50% via Workato and Calendly-Marketo integrations
  • ▹Cut email production time by 30% with modular Marketo templates
Adobe Marketo
Salesforce
Workato
Hopin
Segment
HockeyStack
MJML
HTML
JavaScript
EX

Marketing Automation Specialist

Experian Inc.
2019 — 2022
  • ▹Led global website migration ensuring smooth UX through QA and optimization
  • ▹Resolved 110+ technical support tickets within 12 months
  • ▹Trained cross-functional stakeholders on Eloqua platform adoption
Eloqua
Adobe Experience Manager
HTML
CSS
Python
Selenium
Node.js
View Full Resume

Recommendations

Scott Yelvington

Staff Software iOS Engineer at Classkick

June 9, 2019 • Scott worked with Cesar but on different teams

Cesar is far and away, the most dedicated coworker I've ever had the privilege to work with. When our projects overlapped, Cesar worked diligently to make sure that other team members had the resources they needed to meet their deadlines. He took his own deadlines incredibly seriously and he always busted his rear to make sure he never missed a single one. His work ethic alone makes him a must-have on any team. But more importantly, his passion to sharpen his skill set and his knowledgebase makes him stand out above the rest.

David Furman

Staff Engineer at Acorns

June 8, 2019 • David worked with Cesar but on different teams

Cesar was a wonderful developer to work with! He's incredibly passionate, hardworking, and eager to learn and accept responsibilities. On top of that, Cesar is kindhearted and communicates well in his own team and with other teams.

Minh Hung Nguyen

Sr. Engineering Manager at Atlassian

June 4, 2019 • Minh Hung was senior to Cesar but didn't manage Cesar directly

Caeser has the best work ethic of anyone I know. He is always willing to do whatever it takes to get the job done. He performs above what's required, individually or on a team. He would be an asset to any team and I would work with him again on any project.

Annie Yang

UX & UI Designer

June 3, 2019 • Annie worked with Cesar on the same team

Cesar is one of the most motivated people I know. Not only is he a fast learner, but he also works hard on any project he's assigned. He is really easy to communicate with and is not afraid to ask questions. I had the pleasure of working with Cesar these past few months on projects and enjoyed collaborating with him. I highly recommend him to any position and employer; I believe he would be an excellent addition to their team.

Projects

Dexford
Featured

Dexford

A marketing operations consultancy platform with a workflow automation system featuring OAuth credential management, webhook processing, and connectors for ActiveCampaign, HubSpot, and Apollo.io.

  • ▹OAuth credential management & webhook processing
  • ▹Connectors for ActiveCampaign, HubSpot, Apollo.io
  • ▹Real-time analytics and seamless data flow
TypeScript
Express
PostgreSQL
Redis
BullMQ
Knex
React
Node.js
AdaptiveEmailLibrary

AdaptiveEmailLibrary

A collection of responsive email templates built with MJML, designed for seamless compatibility across major email clients.

  • ▹Flexible, modular email templates
  • ▹Cross-client compatibility (Gmail, Outlook, Apple Mail)
  • ▹Marketing newsletters & transactional messages
MJML
Node.js
SCSS
Gulp
BrowserSync
IndigoTransitions

IndigoTransitions

A responsive animation library designed to enhance user interfaces with smooth, engaging animations that are easy to integrate.

  • ▹Smooth, engaging UI animations
  • ▹Responsive across all devices
  • ▹Easy integration into any web project
SCSS
PostCSS
Tailwind CSS
Anime.js
Three.js
Gulp
KirbyTest

KirbyTest

A powerful QA tool designed to automate the testing and validation of web forms with clean design and cross-platform functionality.

  • ▹Automated form testing & validation
  • ▹Cross-platform functionality
  • ▹Usability and accessibility testing
Selenium
Pytest
Python